Whitestone REIT Expands Partnership with EoS Fitness

Author

Slice of Real Estate Team
December 17, 2024

Key Highlights:

  • EoS Fitness opens 40,000 sq. ft. location at Windsor Park Center in 2026.

  • Second collaboration between Whitestone REIT and EoS Fitness, following success at Williams Trace Plaza.

  • EoS Fitness boosts foot traffic and enhances Net Operating Income (NOI) by 60%.

  • Community-focused retail strategy drives customer loyalty and shareholder value.

Source: Direct

Notable Quotes:

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“Whitestone enjoys a strong sense of connection with the neighborhoods we serve, and it is deeply important to us that we bring in brands like EoS Fitness that align with our community-oriented and customer-first mission.”

Christine Mastandrea, COO at Whitestone REIT
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“We continue to feel strongly that differentiated food and fitness concepts drive significant levels of repeat customer traffic and sales, and will look to these categories as we work diligently to make additional anchor upgrades throughout our portfolio.”

Dave Holeman, CEO at Whitestone REIT

Our Take:

Whitestone REIT’s continued collaboration with EoS Fitness underscores a strategic alignment with high-growth, community-focused retail tenants. The expansion of EoS Fitness into Windsor Park Center reflects a broader trend of integrating fitness and lifestyle concepts into retail environments, a move that enhances foot traffic, tenant synergy, and NOI growth. By investing in differentiated, high-demand anchors like EoS Fitness, Whitestone strengthens its competitive positioning in the rapidly growing Texas and Arizona markets. This approach not only reinforces its connection with local communities but also delivers long-term value for stakeholders, making it a model for forward-thinking retail real estate strategies.