#30 - Charlotte Schell, Co-Founder & CEO Wreno & Andrew Luong, Co-founder & CEO Doorvest
Slice of Real Estate Team
09/10/2025
Episode details
In Episode #30 of Slice of Real Estate, Charlotte Schell, Co-Founder & CEO Wreno & Andrew Luong, Co-founder & CEO Doorvest.
Listen to the full episode to learn about:
- Doorvest helps everyday people invest in single-family rentals remotely and passively.
- Wreno empowers operations teams through intelligent coordination platforms for real estate.
- Both founders discuss navigating early-stage startup challenges and product-market fit.
- Insights on balancing capital efficiency with growth in the proptech space.
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Transforming Real Estate Through Innovation
In this episode, we sit down with Charlotte Schell, Co-Founder & CEO at Wreno, and Andrew Luong, Co-Founder & CEO at Doorvest, to explore how their companies are reshaping the real estate landscape through smart, accessible platforms.
Andrew shares how Doorvest simplifies access to single-family home investments for everyday individuals, offering a fully digital experience from acquisition to property management. It’s a platform designed to democratize real estate investing and remove barriers that once limited this asset class to the wealthy.
Charlotte introduces Wreno as an operations-focused solution tailored for real estate teams. Rather than building another project management tool, Wreno centralizes communication and coordination, solving what Charlotte calls the “real job of operations”—keeping all parts moving together efficiently.
Early Lessons & Product-Market Fit
Both founders delve into their early-stage challenges. For Andrew, proving the model in a heavily regulated and capital-intensive market like real estate required an innovative blend of patience and hustle. Charlotte discusses how Wreno learned to focus not just on scheduling or checklists but on orchestrating operations end-to-end for real results.
They also touch on the importance of team dynamics, understanding customer pain points deeply, and resisting the temptation to chase short-term wins over building sustainable solutions.
Capital, Growth, and Building Real Businesses
In a time where proptech startups are under scrutiny, both leaders emphasize discipline in growth. Andrew discusses Doorvest’s approach to balancing growth with capital efficiency, focusing on profitability from early on. Charlotte highlights how Wreno's model supports scaling operations without bloating headcount, making it a vital partner for growing real estate businesses.
