She Gave Up Banking on the Spot. Now She’s Redefining Property Performance Tracking
Slice of Real Estate Team
08/05/2025
Introduction
Savannah Wheeler was once offered a promotion in banking, and quit on the spot. Today, she’s the CEO of Apartment Snapshot, a fast-growing startup tackling a blind spot in multifamily real estate: employee engagement with performance data.
High-Level Description
Apartment Snapshot is a KPI tracking and bonus transparency platform designed for frontline multifamily employees. It connects everyday tasks and performance metrics to real-time bonuses, turning data into motivation and accountability.
How It All Started
Savannah's path to real estate tech wasn’t linear. She started young, working in her family’s restaurant, juggling multiple jobs to pay her way through school, and eventually landing a real estate license at 18. After stints in property management, banking (briefly), and asset management, she found her calling in multifamily operations. A temp job at a San Francisco asset management firm led to 14 years helping build a management company from the ground up. It was there she saw the gap: executive-level reporting didn’t speak to the people on the ground. They were expected to move the needle, but didn’t have the tools to see the dial.
When her now co-founder Ian began building Apartment Snapshot, Savannah was integrating the tool at her company. He saw her passion and asked her to run it. She said yes.
Why It Stands Out
Most BI tools in real estate are built for investors and executives. They offer top-down, macro-level insight. But Savannah noticed something missing: buy-in from the onsite teams actually doing the work. "It’s not actionable. It’s not motivating," she said of traditional dashboards. Apartment Snapshot flips the model by gamifying performance data and tying it directly to incentives. Employees can see in real time how close they are to their full bonus, and what they can do to get there.
Beyond gamification, the platform builds culture. "It’s about celebrating wins, educating teams, and empowering people to take ownership," Savannah says.
Who It Helps
Leasing agents, maintenance techs, and property managers are the unsung heroes of multifamily real estate. Apartment Snapshot is built for them, the people closest to the work but furthest from the data. By giving them visibility and motivation, the platform helps owner-operators boost both morale and performance.
Where It’s Going
After a whirlwind first half of the year filled with travel and outreach, Savannah is focused on client onboarding and internal refinement. "We're using this summer lull to improve," she says. Come Q4, she’ll be back on the road, armed with feedback, momentum, and a product shaped by real-world use.
Conclusion
Savannah Wheeler didn’t just leave banking, she left a world where decisions were made far from the action. At Apartment Snapshot, she’s bringing performance insights directly to the people who can act on them. And in doing so, she’s turning data into drive.
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