RealPage Introduces LOFTTM: A Unified Resident Experience Platform
Slice of Real Estate Team
08/15/2024
Key Highlights:
- LOFT™: A fully integrated resident experience platform covering leasing, moving, payments, and rewards.
- Over 200,000 units in the beta program, with positive early feedback.
- AI-driven solutions enhance operational efficiency, reduce fraud, and increase resident retention.
- Loyalty program sees 40% beta adoption, boosting engagement and brand loyalty.
Source (Business Wire)
Quotes
“ “Listening to our customers and the residents they serve led us to create one modern app to meet today’s digital lifestyle.” ”
Dana Jones, CEO and President at RealPage
Our Take:
The introduction of RealPage’s LOFT™ represents a significant evolution in the multifamily housing sector, directly addressing the need for streamlined, tech-enabled solutions that enhance the resident experience while simultaneously boosting operational efficiency for property management companies. With its comprehensive approach to leasing, moving, payments, and loyalty, LOFT™ is well-positioned to become a central tool for property managers looking to differentiate their services and drive resident satisfaction and retention in a competitive market. The early adoption rates and positive feedback from the beta program suggest that LOFT™ could set a new standard for resident engagement in the industry.
